The honest answer is "anywhere from S$0 to S$50,000", which is no help at all. So here is the version I give people on the free chat: the four ways to get a website in Singapore, what each one actually costs in 2026, and the costs that never make it onto the quote.
A quick note on where these numbers come from. I spent six years at a marketing agency speaking to business owners about what they paid for their sites, and I now run a one-person web design studio myself. The ranges below are what I see, not a survey. Your mileage will vary, but not by much.
The four options, side by side
| Option | Typical price | What you get | What you pay for later |
|---|---|---|---|
| Do it yourself Wix, Squarespace, Carrd | S$0 to S$60 a month | A template you fill in over a few weekends. | Your time. Most people stall at "almost done" for months. |
| Template web shop | S$1,500 to S$3,000 | A pre-made theme with your logo and words dropped in. | A page that describes you but does not persuade anyone. Often a second build when ads start. |
| Freelance web designer | S$1,500 to S$6,000 | Custom design, one person start to finish, usually faster. | Depends entirely on who you pick. Ask about ownership and handover. |
| Agency | S$7,000 to S$50,000+ | A team, a process, a project manager, brand work if you need it. | Overhead. Account managers, meetings and office rent are in the price. |
What actually moves the price
Two websites can look identical and cost five times apart. The difference is rarely the design. It is these five things.
- Who does the thinking. Anyone can drop your words into a template. Working out who the page is for, what it should get them to do, and in what order the argument goes, is what separates a page that brings enquiries from one that just exists. That thinking is the expensive part, and the part cheap quotes skip.
- Custom design or template. A template is fast and fine for a name card. A custom design is built around your offer. Expect the custom version to cost more and convert better.
- Number of pages. A one-page site is not one fifth the work of a five-page site, but it is close to half. More pages means more words, more decisions and more things to keep updated.
- Copywriting. If you hand over polished words, the price drops. If you hand over a blank page, someone has to write it, and good words take longer than good design.
- Things plugged in. Booking calendars, payment, a store, a members area. Each one is a small project inside the project.
The costs people forget
These are the ones that sting, because nobody mentions them until the invoice.
- The domain. S$20 to S$40 a year for a .com or .sg. Some shops mark this up heavily or, worse, register it in their own name. Make sure it is in yours.
- Hosting. Anything from free to S$50 a month. A simple, fast site should cost almost nothing to host. If someone quotes you S$100 a month for hosting a five-page site, ask what for.
- Edits after launch. This is the big one. A S$1,500 site with S$150 an hour for every change is not a S$1,500 site. Ask how many edits are included and what one costs after that.
- The second build. The most expensive website is the one you have to build twice. A brochure site looks fine until you start running ads to it and nothing happens, at which point you pay again for a page that sells. Build the page that sells first.
- Your time. If the project drags for three months, you spend those months not launching. A faster build is worth real money to a business with something to sell.
What I charge, so you can compare
I should be upfront, since this is my site. A one-page site built to turn visitors into enquiries is S$1,800, with the first design in three days. Extra pages are S$500 each, or S$3,000 for a five-page site. An online store starts at S$4,500. All fixed price, eight edits included, and you own the domain and the accounts. There is no team behind me, which is why the price sits where a freelancer's should and the work sits where an agency's would. The full breakdown is on the packages section.
If your budget is under S$1,000, I will tell you the same thing on the chat: a do-it-yourself builder is genuinely the better call at that price, and there is no shame in it.
How to decide
- If you have time and no money, build it yourself. Give yourself a deadline, because the site that is "almost done" helps nobody.
- If you just need to exist online and nobody is going to be sent there, a template shop is fine.
- If you are about to send people to the site, from ads, from a launch, from your WhatsApp status, get it built by someone who thinks about what happens after the click. That is a freelancer or an agency, and the next guide is about choosing between them.
- If several people need to sign off and there is brand work to do, that is an agency job, and the price reflects it.